Our Story

15 Years Helping People Choose Coverage Confidently

We're an independent agency — not tied to any one carrier — so our advisors recommend what actually fits your life, your family, and your business.

Our Origin

We started Paw & Plan because nobody else was building plans around a vet's day.

Our co-founder spent eight years as a registered vet technician working ER overnights in Texas. After her fifth euthanasia in one week, she tried to find a therapist who took her insurance. Twelve calls. Three "we're not accepting new patients." One "your plan dropped us in January."

She paid $180 cash for a single therapy session. Then she stopped going.

That story is the reason Paw & Plan Health exists. Veterinary professionals, groomers, and the 1099 walkers who keep the whole pet-care economy moving deserve coverage built around their shifts — not coverage retrofitted from a generic ACA broker template.

Vet tech smiling with a patient dog in a bright clinic

What makes us different

We only work with animal-care pros
Vets, vet techs, vet assistants, groomers, pet sitters, and dog walkers. That's it. Every advisor on staff has spent the last quote call talking about a clinic, a salon, or a route.
We are licensed in 38 states
SkyLeads LLC, operating the Paw & Plan Health brand, is a licensed insurance agency. Every advisor is an appointed agent carrying Errors & Omissions coverage.
We are paid by carriers, never by you
Consultations, plan comparisons, enrollment, and year-round support cost you nothing. Carriers pay us the same commission whether you go through us or direct.
We don't disappear after enrollment
Your Paw & Plan advisor stays your point person for claim denials, plan questions, life events, locum moves, and next year's open enrollment.
Our Mission

Make health coverage humane, affordable, and built around the people who care for animals — from the DVM out front to the groomer in the back room.

Our values

Compassion-first
We start every plan match with what your shift actually feels like — not what your zip code looks like on a spreadsheet.
Plain English
No coverage jargon. No metal-tier confusion. If we use a term, we explain it.
Self-employed friendly
1099, locum, booth-renter, mobile rig, platform — we know the income shapes the marketplace doesn't always understand.
Long game
We'd rather build a 10-year relationship with one clinic than churn through one-time enrollments.

Licenses & carriers

Paw & Plan Health is licensed to sell health, dental, vision, supplemental, and short-term disability in 38 states. Our agents are appointed with leading carriers including:

Blue Cross Blue ShieldAetnaCignaUnitedHealthcareHumanaOscar HealthMolina HealthcareAmbetterKaiser PermanenteAnthemFlorida BlueIndependence Blue CrossDelta DentalVSPMetLife DentalGuardianAflacCigna Supplemental
Why Paw & Plan

Built for vets, techs, groomers,
sitters, and walkers — no one else.

As an independent agency focused on animal-care work, we represent you and your team — not any single carrier. That means real advice from someone who knows what a 14-hour ER shift looks like.

Built for animal-care work

We only advise veterinary professionals, groomers, sitters, and walkers. Every conversation starts with the realities of your shift — not a generic intake script.

Mental health is non-negotiable

Compassion fatigue and ER burnout are real. We filter plans for therapy copays, EAP networks, and same-day telehealth before we ever talk premium.

Free to you, paid by carriers

Carriers pay us a standard commission baked into every plan — the same price you'd pay direct. You get a licensed advocate for nothing.

Year-round, not just enrollment

We stay your point person for claim denials, plan changes, life events, and locum moves. One advisor, all year, every renewal.

Stories From the Field

1,200+ vet pros covered. Counting paws.

Real coverage stories from veterinarians, techs, groomers, walkers, and clinic owners across 38 states.

I'd been a vet tech for nine years with no real health coverage. Paw & Plan got me a Silver plan with $0 therapy copays. After three ER overnights in a row, that meant something.

Sara K.
ER Vet Tech (CVT), Denver CO

Switched my two-vet small-animal practice to a SHOP plan and the small-business tax credit covered most of the difference. My staff has dental, vision, and short-term disability for the first time.

Dr. Diego R.
Clinic Owner / DVM, Tucson AZ

I groom out of a mobile rig. My back is held together with KT tape. Paw & Plan paired me with a PPO that actually covers ortho and PT — and a $22/mo accident rider that already paid out once.

Jamie L.
Mobile Groomer, Atlanta GA

I'm a Rover walker pulling in about $38K. They said I qualified for $0 premiums after subsidy — I didn't believe them until the enrollment confirmation hit. Genuinely life-changing for a 1099 pet pro.

Priya N.
Independent Dog Walker, Brooklyn NY

Locum equine vet, three states, variable income. Anywhere else, I'm a paperwork nightmare. Here I was a 20-minute phone call and a Silver plan I can actually use on the road.

Dr. Mara T.
Equine Locum DVM, Lexington KY

Four years out of vet school, drowning in loans, terrified of mental health coverage gaps. They walked me through every plan's therapy network before I picked. First insurance broker who actually got it.

Dr. Avery C.
Associate DVM, Small Animal, Portland OR